「干货篇 」窗帘实体店陈列技巧

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Curtain store display skills

We may not be able to change the inherent combination of the goods, but we can enhance the visual effect of the goods through different display combinations, using various props and lighting to show the style and characteristics of the goods. Maybe your performance can be improved a lot!

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Relatively speaking, it is especially worth noting that the lighting settings, different colors of the product will produce different visual effects under different lighting, such as light curtains, as far as possible can be illuminated with warm light, and can be matched with the curtain and Decorate to enhance the richness of the product without making the product look pale.

According to psychological research, it is very important that people get information in which 83% are visual, 11% are auditory, and olfactory, taste and touch are 6%, so it is very important to fully mobilize consumers' multi-level sensory experience.

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For example, the curtain art products based on European romance can be specially set up in the window to wear a model with a wedding dress, and the clothing of the clerk can be specially made to make a Snow White dress or a European dress style. This in itself stimulates the eyes and attention of consumers, especially the special lighting display at night, is a unique landscape.

Sort by color

In the first 20 seconds of the first look, the attention of the object is 40%, and the attention to color is 60%. After 5 minutes, the body and color each account for 50%. The color of the product is the first thing customers notice when they enter the store. The quality of the color display will directly affect the customer's purchase behavior.

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General principles of color classification

Arranged according to spectral color

xx当颜色比较大时,可以按照红色,橙色,黄色,绿色,蓝色,珐琅和紫色的光谱顺序从左到右排列,然后排列高亮度的白色,黑色和棕色。在左侧。因为彩虹七色排列是最熟悉的颜色排列,所以它是亲密的。

值得一提的是,现在很多面料店都采用黑色来突出品位和形象,但黑色很容易给人一种严肃感和距离感,所以在室内照明和装饰中尽可能要暖色调,一定要买一个床产品的主流消费者主要是中青年女性,他们不需要这种冷感。

安排在轻盈

当相同颜色系统的产品具有亮度时,它们按亮度增加或减少的顺序排列。如果它是堆叠产品,您可以将高亮度放在顶部,将低亮度放在底部。

不同的颜色系统应遵循冷和温混合

如果是不同颜色的产品,尽量避免强烈的对比,注意暖色和冷色的分类,并使用中性色在冷色和暖色之间过渡。暖色为红色,橙色和黄色,冷色为蓝色,蓝绿色和蓝紫色,中性色为黑色,白色,灰色,黄绿色和绿色。

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按地区划分

原则:

A.中国消费者通常有走向右边的习惯

B,进入商店后,习惯上以逆时针方向浏览

主题展示

确定独特的主题风格并以有机组合显示。例如,当突出自然和健康的产品时,您可以将桌旗或衬里放入各种动物的形状,并结合各种形象道具,如鲜花,蜡烛和装饰,形成生动的产品风格和美感,所以消费者彻底产生良好的关联和购买意图。例如,在突出雕刻过程时,雕刻产品的背面面向自然光或强烈的背光,突出雕刻感,展现产品浮雕效果,使客户对产品有更深入的了解,塑造更高的品牌价值,然后推动销售增长。

多样化的展示

不同的产品需要不同的显示方法来执行。同时,显示器表面可以更加立体化:同一季节,同一类型,同一系列产品显示在同一区域;此外,可以设置促销区域,可以将各种促销产品和成品组合在一起。显示屏显示吸引消费者下订单。

经常改变

商店展示必须不断变化,商品的布局应平均重新计划2-3个月。特别是,如果一段时间内没有新产品,则需要经常更改商店的布局。对于客户来说,只要他们是第一次成为新产品,他们就需要不时地“翻新”。

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注意!

重要的是要注意,顾客的偏好不应该基于我们购物指南的个人偏好。有时,产品没有完全展示,不是因为产品本身,而是因为购物指南不喜欢它。

总之,织物窗帘终端擅长终端管理和显示,通常可以省去两倍的成果,为销售和品牌推广奠定坚实的基础。