自主品牌被发“好人卡”,这颗“中国心”能否打动你

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On July 2nd, Beijing Yanyang was in high light. In the picturesque Huairou Yanqi Island, Changan’s new CS35PLUS, which independently developed the 1.4T blue whale engine, is undergoing media test drive activities.

After a few moments of parking and taking pictures, two or three passers-by were attracted by this high-profile SUV and asked. One of the uncles who claimed to be studying architectural design talked with us. “This car is really well designed,” he boasted. “The self-owned brand is getting better and better now.”

In order to prove that he knows the car, he added, "My family bought a car for nine years. I have been driving Mercedes-Benz BMW. It has been out of trouble for more than 100,000 kilometers. The quality is not good. We have a lot of Chinese brands. The joint venture brands are strong. If you don't look at the logo, you can't tell which one is our car and which one is a foreign car."

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This is indeed the case. According to the value of “Qianqian” (the frequency of maintenance of thousands of sold cars), the quality of Changan Automobile’s products has reached the average level of joint venture brands.

But when the author asked, "Would you buy a car of your own brand?" The answer is, "No, I am afraid to be on the road".

This ridiculous dialogue reflects the embarrassment of its own brand. Although the Chinese automobile industry has developed rapidly in the past 20 years, the quality of products has also made a qualitative leap. These people are watching, but in the end, their own brands have been issued a "good guy card" by consumers.

Where are we worse? Uncle has already said that the bad is the brand.

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xx我不得不承认,中国汽车的价格 - 性能比的变化不能转化为整个品牌的质变,也没有在股票时代得到拯救。数据显示,1至5月,自主品牌销售额同比下降23.35%,市场份额降至40%以下,比上年同期下降4.24个百分点,最低过去五年。

如何打磨品牌,让消费者认识到自己品牌的价值?长安汽车的实践是回归汽车产业的起源,打一场硬仗,用最硬核心动力技术打破内在概念。

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不久前,长安汽车在新建的全球研发中心发布了由蓝鲸发动机,蓝鲸变速箱,蓝鲸混合动力驱动器组成的蓝鲸动力品牌,以及中国首款基于领先模块化顶级设计的蓝鲸NE。动力平台也同时推出,宣称长安汽车的动力研发实力正式进入3.0时代。

我们试驾的新款长安CS35PLUS蓝鲸版配备了蓝鲸NE平台的首款量产发动机。蓝鲸NE1.4T高压直喷发动机。

长安汽车的研发人员自信地对作者说:“我敢说这是市场上最好的1.4T发动机。这是长安国际团队四年研发的结果。它是世界上第一个量产的产品。应用技术。超过10项先进技术。“

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根据该书数据,长安CS35PLUS蓝鲸版的最大功率为116kW,最大扭矩为260N?m。排放符合国家六B标准,空转噪音仅为38分贝。它有三个优点:“力量”,“净”和“安静”。

笔者在试驾过程中发现,这套由蓝鲸NE1.4T发动机和蓝鲸7速湿式双离合变速器组成的全新动力系统,档位逻辑清晰,换挡响应速度很快,整体动力输出强劲,尤其在中低速时,轻点油门就能获得明显的推背感。不得不说,我们自主研发的动力系统能达到这样的水平,还是值得骄傲一下的。

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“捷径”。

长安汽车显然不能苟同。“品牌的背后是技术和质量,长安汽车对于品牌有自己的理解。”长安汽车动力研究院总经理闵龙曾在接受水滴汽车APP专访时表示,从技术到产品再到品牌,这是一个无法跨越的过程。尽管新能源和智能化为中国汽车工业发展带来了巨大的新机遇,但想要在科技研发方面实现突破,仍然需要构建完整的流程体系来保证品质的可靠。

这就是为什么长安汽车没有按“套路”推出高端品牌,而是窝在家里埋头苦啃技术这块硬骨头。“整个汽车行业浮躁的大环境应该降温了,应该回归到汽车产业本身。”长安汽车执行副总裁谭本宏也持相同的观点。

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长安汽车的坚守,在当下产业变革,价格战四起的乱世中,显得有些格格不入。若用功利的眼光审视企业在蓝鲸NE1.4T发动机上花掉的时间与金钱,结论也许是不值。因为长安CS35PLUS蓝鲸版仍然谈不上完美,发动机虽然足够精密,但高速行驶时的胎噪不小。

不可否认,以技术立品牌就如同植树育林,投入巨大却迟迟不见收益。改变消费者的认知是一个漫长的过程,即使有了蓝鲸动力总成的加持,也无法保证全新长安CS35PLUS就一定热销。

xxxx但我们不能忘记汽车是需要积累和沉淀的长期产业。就像小龙所说的那样,“没有技术的公司就没有未来。”投机者无法承受寒冷的冬天。我相信这样一款不走捷径,努力工作的长安汽车最终会迎来消费者喜爱的一天。